RTC Blog

From inside information to far out ideas, here's what
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Perspectives Treffpunkt

FDA releases long-awaited “social media” guidelines

Last week the FDA released two new draft guidelines. These documents provide directional guidance about pharma’s options to engage with social media and user-genera…

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FDA Guidance: Submission and Review Implications

Given the prevalence of social media in today’s society, it was inevitable that the FDA would release guidance for social media (even if they did need encouragement fro…

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Social Sharing – Does the FDA Like or Dislike?

Understanding the FDA’s perspective on user-generated content (UGC) and implementing sharing widgets on pharma websites while maintaining fair balance is imperative to …

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Social Sharing of Independent Promotional Material

According to January’s FDA guidance, pharma companies are required to submit interactive promotional media for clearance if: the company is responsible for the producti…

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Recent Twitter Profile Design Changes and How It Will Affect Businesses

On Tuesday, April 8th, Twitter announced a new design for all user profile pages that has already been rolled out to a select group of users and will slowly reach the res…

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Pharmaceutical Adverse Event Reporting Still Unclear

In March 2001, the FDA issued a draft guidance entitled “Postmarketing Safety Reporting for Human Drug and Biological Products Including Vaccines.” This guidance outl…

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The Battle Continues

The battle continues. If the two social media giants didn’t have enough drama before, they do now. SnapChat recently named Emily White as new COO, the former Director o…

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The (anti)Social Network

DC Ad Club Event for DC Week 2012 The average person online does not care that their Google search first pulls up sponsored searches or that their trail of comments on th…

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RTC Staff Reunion

Relive the RTC Staff Reunion via Social Media and Storify.

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WundermanDC RT @Wunderman: CHAT WITH SNAP: How can businesses harness the reach of social platforms to drive sales opportunities? UK Group CEO @sjpreto…
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WundermanDC #ICYMI: Our president, @Jeffrey Ross, shares the role leaders must play in tackling #diversity and #inclusion for… https://t.co/z621A3tUQo
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WundermanDC RT @Wunderman: "Creating an agency culture that embraces equality, diversity & inclusion is about making it an organizational priority."…
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