RTC Blog
has captured our attention and spurred us into action.
Advanced Data-Driven Targeting Can Help Pharma Marketers Think Outside the Box
Digital ad spending for the US healthcare and pharmaceutical industry has been on the rise in recent years and is projected to increase through 2017 where it’s expected…
June FDA Warning Letter Updates
The FDA has been hard at work this month, having released an ‘Untitled Letter’ (also known as a Warning Letter) to Citius Pharmaceuticals as well as new FDA s…
Social Sharing of Independent Promotional Material
According to January’s FDA guidance, pharma companies are required to submit interactive promotional media for clearance if: the company is responsible for the producti…
Caring about the Caregiver
When working with pharmaceutical clients there are many conversations about the patient audience that we are talking to, their needs, and what we can do to better serve t…
Generation Mashup
Today at SXSW we heard from Joanna Coles (editor-in-chief of Cosmopolitan magazine), Olivier Fleurot (CEO of MSLGROUP) and Pete Cashmore (CEO of Mashable) on Generation Y…
Data and the Future of Transit
Representatives from tech companies focused on the auto industry converged on Austin and provided some intriguing insights into how data is reshaping transit. Representat…
A Mobile Experience Like You've Never Seen
I think everyone at SXSW has that one session that puts them on their heels. Today, it was my turn and I can’t stop blabbing about it to my peers. Sung Kim‘s …
Today's Trends are Gaining Momentum
Since arriving at SXSW, I’ve noticed a few trends that are hot topics at this year’s conference: wearable technology, mobile-first companies and Snap Chat. Ex…
SXSW Day 1 Recap
RTC is lucky to have three of our finest at SXSW’s Interactive Conference in Austin Texas: Staci Brophy and Adeline Heymann, Senior Experience Strategists, and Seve…
RTC Team Live from SXSW
RTC is pumped that three of our finest — Adeline Heymann, Senior Experience Strategist; Staci Brophy, Senior Experience Strategist; and Severin Skolrud, Senior Proj…
