RTC Blog

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Perspectives Treffpunkt

Advanced Data-Driven Targeting Can Help Pharma Marketers Think Outside the Box

Digital ad spending for the US healthcare and pharmaceutical industry has been on the rise in recent years and is projected to increase through 2017 where it’s expected…

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How Jürgen Klinsmann Inspired a Nation to Play Hooky

Recently, my colleagues and I reaped the benefit of a marvelous social marketing move. On Wednesday Jürgen Klinsmann, the head coach of the US Men’s National Team (USM…

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Social Sharing of Independent Promotional Material

According to January’s FDA guidance, pharma companies are required to submit interactive promotional media for clearance if: the company is responsible for the producti…

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Caring about the Caregiver

When working with pharmaceutical clients there are many conversations about the patient audience that we are talking to, their needs, and what we can do to better serve t…

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Generation Mashup

Today at SXSW we heard from Joanna Coles (editor-in-chief of Cosmopolitan magazine), Olivier Fleurot (CEO of MSLGROUP) and Pete Cashmore (CEO of Mashable) on Generation Y…

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Data and the Future of Transit

Representatives from tech companies focused on the auto industry converged on Austin and provided some intriguing insights into how data is reshaping transit. Representat…

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A Mobile Experience Like You've Never Seen

I think everyone at SXSW has that one session that puts them on their heels. Today, it was my turn and I can’t stop blabbing about it to my peers. Sung Kim‘s …

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Today's Trends are Gaining Momentum

Since arriving at SXSW, I’ve noticed a few trends that are hot topics at this year’s conference: wearable technology, mobile-first companies and Snap Chat. Ex…

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SXSW Day 1 Recap

RTC is lucky to have three of our finest at SXSW’s Interactive Conference in Austin Texas: Staci Brophy and Adeline Heymann, Senior Experience Strategists, and Seve…

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WundermanDC RT @Wunderman: CHAT WITH SNAP: How can businesses harness the reach of social platforms to drive sales opportunities? UK Group CEO @sjpreto…
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WundermanDC #ICYMI: Our president, @Jeffrey Ross, shares the role leaders must play in tackling #diversity and #inclusion for… https://t.co/z621A3tUQo
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WundermanDC RT @Wunderman: "Creating an agency culture that embraces equality, diversity & inclusion is about making it an organizational priority."…
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