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Like Me On Facebook

Our Facebook profiles are not always representative of who we are in real life. We all know that we only put the best version of ourselves out there for our friends to see, untagging ugly pictures or keeping friend lists with different viewing restrictions of our profiles. However, this is actually beneficial for advertisers and companies. Whether you actually like “Orange is the New Black,” as long as you like it on Facebook, advertisers can target you and work toward bridging the gap between the you in real life and the you on Facebook.

Besides knowing what we already like on Facebook, data analysts take it one step further, creating algorithms and formulas to predict the types of things we might like next. With each action we take on Facebook, an incredible amount of data is being aggregated based on that activity. The scary truth is that Facebook knows more about us than we do, equipped with the ability to predict our every move.

So where does the predictive element of this powerhouse platform and the filtering nature of users lead to? The answer – A more customized world for us.

Through our need to display an ideal version of ourselves, we are actually making ourselves more accessible to businesses and marketers. The space between who we are now and who we want to be is where companies can intersect, delivering services that can help minimize that gap. And what’s most important is how Facebook has put our opinions on a pedestal, giving our thoughts and feelings more weight and empowering the consumer to have a stronger voice. What was once a push market has turned into a pull one; consumers can express their opinion of a brand or product to create an overall picture that is informative to both the consumer and the business.

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