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ADVANCED DATA-DRIVEN TARGETING CAN HELP PHARMA MARKETERS THINK OUTSIDE THE BOX
Perspectives Treffpunkt

Advanced Data-Driven Targeting Can Help Pharma Marketers Think Outside the Box

Digital ad spending for the US healthcare and pharmaceutical industry has been on the rise in recent years and is projected to increase through 2017 where it’s expected…

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Amazon: The New Leader in Digital Health?

June always tends to be a heavy month for innovative new technology. In the last few weeks we’ve seen new gadgets from Apple, Google, and Amazon, all preparing to g…

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How Jürgen Klinsmann Inspired a Nation to Play Hooky

Recently, my colleagues and I reaped the benefit of a marvelous social marketing move. On Wednesday Jürgen Klinsmann, the head coach of the US Men’s National Team (USM…

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FDA releases long-awaited “social media” guidelines

Last week the FDA released two new draft guidelines. These documents provide directional guidance about pharma’s options to engage with social media and user-genera…

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Like Me On Facebook

Our Facebook profiles are not always representative of who we are in real life. We all know that we only put the best version of ourselves out there for our friends to se…

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June FDA Warning Letter Updates

The FDA has been hard at work this month, having released an ‘Untitled Letter’ (also known as a Warning Letter) to Citius Pharmaceuticals as well as new FDA s…

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FDA Guidance: Submission and Review Implications

Given the prevalence of social media in today’s society, it was inevitable that the FDA would release guidance for social media (even if they did need encouragement fro…

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Social Sharing – Does the FDA Like or Dislike?

Understanding the FDA’s perspective on user-generated content (UGC) and implementing sharing widgets on pharma websites while maintaining fair balance is imperative to …

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Three Cheers for FDA Mobile App Guidelines

Background On September 25, 2013, the FDA released an official guidance for its approach to reviewing and regulating healthcare-related mobile apps. Granted the world did…

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WundermanDC @NYDN Innovation Lab and @Wunderman DC strategist, Paula Murgia, discuss how digital design can help readers spot fake news… https://t.co/JZoKQPGe5i
3 months
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WundermanDC RT @Sara Collis: @Wunderman DC Paula Murgia at the @NYDN Innovation Lab on combatting fake news with digital design https://t.co/1qmnDOH1R5 @Wunder…
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WundermanDC RT @Liz Toga: Check out the @Wunderman DC 3Ms amazing experience at #SXSW2017 Experience https://t.co/pYZ2K81crB … via @YouTube
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