RTC Blog

From inside information to far out ideas, here's what
has captured our attention and spurred us into action.

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Perspectives Treffpunkt

Three Cheers for FDA Mobile App Guidelines

Background On September 25, 2013, the FDA released an official guidance for its approach to reviewing and regulating healthcare-related mobile apps. Granted the world did…

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Are Pharma Companies Ready for Click-To-Chat?

Consumers today want information at their fingertips; they do not want to hunt for information that is buried within a website and many do not want to pick up a phone and…

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3 Ways to Boost Customer Engagement

Today, brands want customer engagement. They need customer engagement. But they don’t know how to promote engagement. Before we go too far, it’s important to …

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Social Sharing of Independent Promotional Material

According to January’s FDA guidance, pharma companies are required to submit interactive promotional media for clearance if: the company is responsible for the producti…

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Recent Twitter Profile Design Changes and How It Will Affect Businesses

On Tuesday, April 8th, Twitter announced a new design for all user profile pages that has already been rolled out to a select group of users and will slowly reach the res…

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Bitcoin: What is it and Why Should Marketers Care?

If you have been paying attention to the news or Twitter for the past month or two, you should have heard of Bitcoins. With all of the hype that Bitcoin and Mt. Gox have …

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Converting Data Into Analysis All The Way To The Top

Let’s explore how business leaders are using the latest data powerhouses to drive business and leverage insights. The latest news posted in the IBM Institute for Bu…

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Multisensory Marketing: Experience the Sound of Taste

Have you ever said a word and had it leave a taste in your mouth? Or looked at a picture of a recipe and been able to smell the spices? This phenomenon is called “s…

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Caring about the Caregiver

When working with pharmaceutical clients there are many conversations about the patient audience that we are talking to, their needs, and what we can do to better serve t…

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Neil Young resurrects music through Pono

Enter Neil Young, music legend and, now, musical device entrepreneur. From his first step onto the stage, he owned the floor. No script. No PowerPoint slides. It was all …

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WundermanDC Witching everyone a very Happy Halloween from #WundermanDC! #WunderMonster #AdvertisingDC #HalloweenDC https://t.co/bLAe4ab3Kq
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WundermanDC RT @Wunderman: Approximately half of parents say they have a hard time coming up with creative ways for their kids to play. Our new app for…
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WundermanDC RT @Wunderman UK: Listen up! Our Chief #Creative Officer @hawian tells @The Drum how voice is going to become the next frontier of brand and…
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