RTC Blog

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has captured our attention and spurred us into action.

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HOW JüRGEN KLINSMANN INSPIRED A NATION TO PLAY HOOKY
Perspectives Treffpunkt

How Jürgen Klinsmann Inspired a Nation to Play Hooky

Recently, my colleagues and I reaped the benefit of a marvelous social marketing move. On Wednesday Jürgen Klinsmann, the head coach of the US Men’s National Team (USM…

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FDA releases long-awaited “social media” guidelines

Last week the FDA released two new draft guidelines. These documents provide directional guidance about pharma’s options to engage with social media and user-genera…

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Like Me On Facebook

Our Facebook profiles are not always representative of who we are in real life. We all know that we only put the best version of ourselves out there for our friends to se…

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June FDA Warning Letter Updates

The FDA has been hard at work this month, having released an ‘Untitled Letter’ (also known as a Warning Letter) to Citius Pharmaceuticals as well as new FDA s…

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RTC Chatter: Week 7/14

Chatter this week is new and ready for you! Brought to you by our Insights & Innovation team, Chatter is RTC’s current-events snapshot. This week’s topics include…

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FDA Guidance: Submission and Review Implications

Given the prevalence of social media in today’s society, it was inevitable that the FDA would release guidance for social media (even if they did need encouragement fro…

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Social Sharing – Does the FDA Like or Dislike?

Understanding the FDA’s perspective on user-generated content (UGC) and implementing sharing widgets on pharma websites while maintaining fair balance is imperative to …

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Three Cheers for FDA Mobile App Guidelines

Background On September 25, 2013, the FDA released an official guidance for its approach to reviewing and regulating healthcare-related mobile apps. Granted the world did…

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Are Pharma Companies Ready for Click-To-Chat?

Consumers today want information at their fingertips; they do not want to hunt for information that is buried within a website and many do not want to pick up a phone and…

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3 Ways to Boost Customer Engagement

Today, brands want customer engagement. They need customer engagement. But they don’t know how to promote engagement. Before we go too far, it’s important to …

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Social Sharing of Independent Promotional Material

According to January’s FDA guidance, pharma companies are required to submit interactive promotional media for clearance if: the company is responsible for the producti…

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Recent Twitter Profile Design Changes and How It Will Affect Businesses

On Tuesday, April 8th, Twitter announced a new design for all user profile pages that has already been rolled out to a select group of users and will slowly reach the res…

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Bitcoin: What is it and Why Should Marketers Care?

If you have been paying attention to the news or Twitter for the past month or two, you should have heard of Bitcoins. With all of the hype that Bitcoin and Mt. Gox have …

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Advanced Data-Driven Targeting Can Help Pharma Marketers Think Outside the Box

Digital ad spending for the US healthcare and pharmaceutical industry has been on the rise in recent years and is projected to increase through 2017 where it’s expected…

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Amazon: The New Leader in Digital Health?

June always tends to be a heavy month for innovative new technology. In the last few weeks we’ve seen new gadgets from Apple, Google, and Amazon, all preparing to g…

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Converting Data Into Analysis All The Way To The Top

Let’s explore how business leaders are using the latest data powerhouses to drive business and leverage insights. The latest news posted in the IBM Institute for Bu…

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Multisensory Marketing: Experience the Sound of Taste

Have you ever said a word and had it leave a taste in your mouth? Or looked at a picture of a recipe and been able to smell the spices? This phenomenon is called “s…

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Caring about the Caregiver

When working with pharmaceutical clients there are many conversations about the patient audience that we are talking to, their needs, and what we can do to better serve t…

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Neil Young resurrects music through Pono

Enter Neil Young, music legend and, now, musical device entrepreneur. From his first step onto the stage, he owned the floor. No script. No PowerPoint slides. It was all …

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Breaking News With the “Community”

There are some people who really energize me and remind me why I love this industry so much, and @RoySekoff, founding editor of the Huffington Post, is one of them! In a…

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Generation Mashup

Today at SXSW we heard from Joanna Coles (editor-in-chief of Cosmopolitan magazine), Olivier Fleurot (CEO of MSLGROUP) and Pete Cashmore (CEO of Mashable) on Generation Y…

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Data and the Future of Transit

Representatives from tech companies focused on the auto industry converged on Austin and provided some intriguing insights into how data is reshaping transit. Representat…

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Owning Your Healthcare Data

After two days at SXSW, I am starting to see a data trend in healthcare: the importance of owning your own data. Three ideas have had great success in consumer healthcare…

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A Mobile Experience Like You’ve Never Seen

I think everyone at SXSW has that one session that puts them on their heels. Today, it was my turn and I can’t stop blabbing about it to my peers. Sung Kim‘s …

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Today’s Trends are Gaining Momentum

Since arriving at SXSW, I’ve noticed a few trends that are hot topics at this year’s conference: wearable technology, mobile-first companies and Snap Chat. Ex…

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SXSW Day 1 Recap

RTC is lucky to have three of our finest at SXSW’s Interactive Conference in Austin Texas: Staci Brophy and Adeline Heymann, Senior Experience Strategists, and Seve…

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RTC Chatter: Week 6/30

Chatter this week is new and ready for you! Brought to you by our Insights & Innovation team, Chatter is RTC’s current events snapshot. This week’s topics include…

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What will Adobe Build Next?

SXSW Session Recap: “What do we build next?” presented by Devin Fernandez and Winsha Chen My first session at SXSW did not disappoint. A duo from Adobe provided the a…

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RTC Team Live from SXSW

RTC is pumped that three of our finest — Adeline Heymann, Senior Experience Strategist; Staci Brophy, Senior Experience Strategist; and Severin Skolrud, Senior Proj…

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What’s Happening : 8/4/14

Reinventing the Pay Phone The contracts for New York City pay phones expire on October 15, with no plans to replace them. Instead of having empty terminals, NYC has recei…

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Apple Watch: The future of medical devices?

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The Apple Watch: Implications for Healthcare By: Adeline Heymann and Camie Rodan, Insights & Innovation Wunderman World Health, DC September 2014 Summary On Septemb…

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Pharmaceutical Adverse Event Reporting Still Unclear

In March 2001, the FDA issued a draft guidance entitled “Postmarketing Safety Reporting for Human Drug and Biological Products Including Vaccines.” This guidance outl…

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WundermanDC RT @Wunderman Thompson: ✨ “I think creativity sets us apart.” Our very own global CEO @Mel Edwards shares the new #WundermanThompson identity via…
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WundermanDC RT @Wunderman Thompson: Why the ➕? It’s our inspiration mark used to highlight everything we find truly inspiring, insightful, and innovative - in…
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